Who are you?
My name is Dijanna Mulhearn and I am a fashion writer, stylist, public speaker and now designer for curvy label Sestre.
Tell us about your business?
My business is a fashion label specifically for curvy/plus corporate women who love fashion. Right now we sell through personal stylists and online at http://www.sestrethelabel.comWhat inspired you to get started?
My gorgeous friend and curve model Ljubenka Milunovic implored me to make her some upmarket stylish clothes in a size 16. This led to a collection, a label and a partnership.
What is your main goal?
To make sure the Sestre woman is the best dressed in the boardroom. To have straight size women covet our clothes as plus size women have coveted theirs.
What has been your greatest achievement to date?
Working in luxury fashion has been a dream of mine since I was 11yo so when I became the PR & Advertising Manager for Prada it was pretty amazing.
As a working mum how do you find calm in the chaos?
I try to find the funny side before my head explodes.
During the times when you feel overwhelmed or lacking in motivation, what helps you get back on track?
Funnily enough, only two things get my creative juices flowing when I feel stumped. One is an essential oil spray from Hanako called Inspired and the other is a glass of red wine.
Who or what inspires you?
In work, I am inspired by art and architecture. In life I am inspired by my husband Paul and my son Thommy.
What do you do to relax and unwind?
I do needlepoint and tapestry, it’s my yoga.
What advice would you give your younger self?
Be brave and don’t worry about what other people think, they are too busy worrying about themselves.
What is your life motto or positive affirmation?
There’s always a solution.
Have you ever had a disappointment or setback that ended up leading you to something wonderful?
Yes, when I was writing for SMH I inherited an editor I could not see eye to eye with so I pitched a book idea to Thames & Hudson. I resigned my page and got a book deal for two books, Wardrobe 101: Creating your perfect core wardrobe and Wardrobe101 for Mums.
What do you like to do with your free time?
Spend time with my family and hunt for the perfect burger and loaded fries.